THE IMPACT OF STRATEGIC MARKETING ON BUSINESS SUCCESS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
Abstract:
This study aims to (1) evaluate the impact of strategic marketing on business success, (2) identify the key elements of effective strategic marketing, and (3) assess the role of market segmentation and targeting in achieving business goals. A survey research design was employed to gather detailed insights from a large sample. Using Taro Yamane's formula, a sample size of 380 respondents was selected to ensure the results are statistically significant. The research was conducted among retail firms in Lagos, Nigeria, known for their strategic marketing practices. The reliability coefficient score of the survey was 0.92. The findings indicate that strategic marketing significantly contributes to business success by enhancing market reach, improving customer engagement, and increasing sales. Recommendations include developing comprehensive marketing strategies, investing in market research, and leveraging digital marketing tools to enhance market presence and customer interaction.
Related Project Materials
GENDER ISSUES IN AGRICULTURE AND RURAL DEVELOPMENT IN NIGERIA: THE ROLE OF WOMEN
Background of the Study
The first and most important component of food security is the practice of environmentally susta...
THE CAUSES AND EFFECTS OF POOR READING HABIT AMONG SECONDARY SCHOOL STUDENTS IN OREDO LOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
The purpose of this study was to find out the causes and effect of poor reading habit among secondary school st...
THE ROLE OF TECHNOLOGICAL ADVANCEMENTS IN THE BUSINESS ENVIRONMENT
ABSTRACT: THE ROLE OF TECHNOLOGICAL ADVANCEMENTS IN THE BUSINESS ENVIRONMENT
The study...
THE IMPACT OF FINANCIAL PLANNING ON THE PROFITABILITY AND EFFICIENCY OF SMALL SCALE FIRMS
ABSTRACT
Small and Medium-sized Entities (SMEs) are very important to the economic gro...
THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promot...
RELATIONSHIP BETWEEN STRESS AND ACADEMIC ACHIEVEMENT OF UNDERGRADUATE STUDENTS OF FEDERAL UNIVERSITY OF TECHNOLOGY MINNA, NIGER STATE, NIGERIA
ABSTRACT
This study examined the relationship between stress and academic achievement of undergraduate students of Federal University of...
EXPLORING THE USE OF WEARABLE TECHNOLOGY IN VOCATIONAL TRAINING
ABSTRACT: Exploring the use of wearable technology in vocational training highlights the innovative application of advanced devices to enhance...
ELECTRONIC LOGBOOK FOR STUDENTS INDUSTRIAL WORK EXPERIENCE SCHEME (S.I.W.E.S)
ABSTRACT
This project, Electronic logbook for Student’s Industrial Work Experience Scheme was designed to minimize...
PARENTS’ AND TEACHERS’ PERCEPTION OF THE USE OF MOTHER TONGUE AS LANGUAGE OF INSTRUCTION IN LOWER PRIMARY SCHOOLS
ABSTRACT
This study examined the parents’ and teachers’ perception of the use of mother tongue as langua...
THE ROLE OF VIRTUAL INTERNSHIPS IN VOCATIONAL SKILL DEVELOPMENT
ABSTRACT: This study examines the role of virtual internships in vocational skill development, focusing on their effectiveness in providing pr...
